The power of embodied metaphors.

Seeding Sustainable Futures – a project by Culturesphere – aimed to address the potential of each individual in the context of sustainable development in organisations through the symbolic meaning of a collectively created artefact. The project was created for the Bavarian Academy for Environment, Health and Sustainable Development. More than 150 participants from different consultancies took part in the project and sculpted hundreds of individual seeds out of clay, which came together to form a large outdoor installation. The message of the project: Seeds are small but powerful. From a small seed to a big tree. From a single tree to a resilient forest. Just like every seed, each person has the potential to make a powerful contribution to sustainability through individual behaviour and small actions – the more contributions, the greater the impact. At the end of the activity, the created seeds were divided among the participating companies and taken to their new homes – about 60 advisory offices across Bavaria – to be installed in the form of wall installations. The aim of the collaboratively created artefact was to build a physical manifestation that not only provided a positive collective experience, but also helped to sustain this experience and the shared sense of awareness for sustainable behaviour.

Seeding Sustainable Futures is an example that illustrates an art approach to communication. Art has the potential to work on a deep, implicit, emotional and metaphorical level that goes beyond rational and abstract knowledge.

Culturesphere, Embodied Metaphor, Art Project, Installation, Particpartory

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© 2020 Culturesphere

Ingrid Ruegemer

Fields of Expertise: Art, Craft, Design